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By BLAKE JONES [email protected]
LAKE GEORGE -- An informational "app" about Lake George is on its way, just in time for the tourism season. Lake George resident Scott Flagel said he got the idea to create an application for use on Apple Inc. devices in April after purchasing one of the first iPads in Albany. Flagel, who used to own a Lake George motel and runs an informational travel website called www.lakegeorgeinfo.com, started shopping for an app designer on May 1. Just a few short weeks later, his app is being reviewed by Apple. It is expected to hit the iTunes App Store later this week, and will be available for download on the iPhone, iPod Touch and iPad for free. The lodging and events sections link directly to the lake George Chamber of Commerce website; the restaurants tab links to www.lakegeorgerestaurants.com. "There's no point to reinvent the wheel until I get advertisers," Flagel said of linking to other groups' sites. Other categories feature information compiled by Flagel, such as hiking spots and interactive maps that show how far the user is from a particular destination. Flagel said he invested a few thousand dollars to have the app developed by a Pennsylvania-based technology firm called True Fit Solutions, and hopes to eventually make money by selling priority advertising space to businesses listed under the various directories. Josh Gretz, a senior software engineer with True Fit who worked on the Lake George app, said the platform has many functions for individuals and businesses, from offering information to generating revenue. "Pretty much every business we come across has an interest in developing an app," Gretz said.
Flagel sells rights to app to Mannix
Marketing - see article link:
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